The main purpose of the paper is to assess the level of interest in modular housing in the residential market from the perspective of those involved in the production and sale of houses and apartments manufactured with this technology. The spatial scope of the study covered the Wielkopolskie Voivodeship. The research was conducted in February 2024 using an online survey questionnaire distributed to respondents via email. Three main research questions were posed for the research conducted: (1) What is the level of interest in buying housing manufactured with modular technology? (2) What factors influence the choice of modular technology when buying housing? (3) What is the age of buyers of housing manufactured with modular technology? According to the results obtained young people (aged up to 35) choose modular apartments relatively more often than people over this age. According to respondents, most relevant advantages of this type of technology is that it allows for saving time and construction costs. The research results can be used in the policy of planning and shaping housing in Poland, in the development of entrepreneurship, as well as by people associated with the real estate market. The first of them are developers and producers of modular housing, who can use the results as a source of information for planning subsequent projects. Thus, the study indicates the interest in modular apartments and informs sellers about the key factors that guide consumers when making purchasing decisions. Moreover, using the research conducted, real estate agents can better understand modular technology and offer it to consumers more often. Moreover, results indicate the changing reality of residential market and find out what advantages and disadvantages the modular technology has. This may influence the choice of the best way to meet housing needs and aspirations.