Evolution of managers’ opinions on usability of different resources for developing competitive advantages
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University of Technology and Life Sciences in Bydgoszcz Faculty of Management
Online publication date: 2014-06-27
Management 2014;18(1):341–355
Nowadays, in order to survive and operate on the market, enterprises need to focus on developing competitive advantages as well as on using all the available methods one of which being entrepreneurial strategy. This strategy provides the possibility to achieve success on the market by being able to detect the opportunities that appear in the constantly changing business environment and take advantage of them using the available resources. Effectiveness of the accepted strategy is determined by selection of the resources that are to be used for developing competitive advantages. Managers; opinion on the subject of particular resources, apart from the world economic crisis, is also affected by specificity of the target markets. The world economic crisis has changed attitudes to different resources In terms of their being used for generation of competitive advantages. In all cases, these are intangible factors that have become of more value rather than tangible ones, particularly human resources, leadership and educational mobility.
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