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SCIENCE ARTICLE
Digital transformation for SMEs through an optimized approach to business process management
1
University of Information and Communication Technology, Vietnam
Submission date: 2024-12-10
Final revision date: 2025-01-25
Acceptance date: 2025-03-03
Online publication date: 2025-06-03
Publication date: 2025-06-25
Management 2025;(1):362-403
KEYWORDS
digital economysmart manufacturingDigital transformationindustrial revolution 4.0Optimizing business process management
JEL CLASSIFICATION CODES
F21
F23
P42
P45
TOPICS
ABSTRACT
Research background and purpose:
Amidst the rapid digital transformation, small and medium-sized enterprises (SMEs) in Vietnam face numerous challenges in optimizing business processes and enhancing their competitiveness. This study aims to assess the readiness and digital transformation capabilities of SMEs while proposing distribution channel models and business strategies to help enterprises improve customer reach, streamline operations, and enhance business performance.
Design/methodology/approach:
Research data were collected through an online survey via Google Forms, with participation from 200 managers of SMEs in Vietnam. The questionnaire was designed to evaluate the demand, readiness, and digital transformation capabilities of SMEs. Reliability tests for the measurement scales were conducted to validate the research hypotheses. The collected data were analyzed using quantitative methods to assess the effectiveness of business process redesign through automation and technological adoption.
Findings:The study proposes two key models: (1) The parallel distribution channel model, which integrates both traditional and modern channels, enabling SMEs to expand their global customer reach quickly and efficiently; (2) The multi-channel distribution model, which outlines specific tasks necessary for optimizing production management processes and improving customer service. The findings provide a clear roadmap for SMEs to restructure business processes, enhance automation, reduce costs, and optimize data processing, thereby improving their competitive capabilities.
Value and LimitationsThis study offers significant theoretical and practical contributions to the development of distribution strategies and digital transformation for SMEs. However, the research is limited to a small sample within Vietnam, necessitating further studies to validate the findings across different national and industry contexts.
ACKNOWLEDGEMENTS
This paper is the result of the implementation of a ministerial-level Science and
Technology project funded by the Ministry of Education and Training of Vietnam.
Project title: Enhancing the sustainability of supply chains through the integration of digital transformation and supply chain finance solutions in Vietnam. Project code: B2025-TNA-15
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