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METHODOLOGY ARTICLE
Study of mediation effect of affinity in defining relationship between social media and career decisions of Gen-Z
1
Symbiosis International Deemed, University Pune, India
2
Symbiosis Institute of Business Management, Symbiosis International University, Pune, India,
Submission date: 2022-10-13
Acceptance date: 2023-02-27
Online publication date: 2023-03-30
Publication date: 2023-04-04
Management 2022;26(2):97-117
KEYWORDS
JEL CLASSIFICATION CODES
J24
D83
Z13
ABSTRACT
Gen-Z leverage social media to showcase their skills and talent to ensure good career opportunities. The objective of this research is to study the mediation effect of affinity towards social media in
defining relationship between social media and career decisions made by Gen-Z.
Purposive sampling technique is used to collect responses from 500 Gen-Z. Structural dependence relationship between the constructs has been analysed using Structural equation modelling (SEM)
technique. Mediating effect has been studied using Bootstrapping technique. The model’s validity and reliability has been examined by using Confirmatory Factor Analysis.
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| eISSN: | 2299-193X |
| ISSN: | 1429-9321 (1997-2019) |
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