Students’ perception of attributes of independent colleges of business profile in the market of higher education in Poland
 
More details
Hide details
1
WSB University in Wrocław, Opole University of Technology
 
 
Online publication date: 2016-12-18
 
 
Management 2016;20(2):340-359
 
KEYWORDS
ABSTRACT
The article examines the general attributes which are in use by clients (students) in the process of evaluation of non-public colleges of business profile in Poland. The evaluations are presented in comparison with other academic institutions having the same profile, both independent and public ones. In the research part, the method of factor analysis was used with the aim of distinguishing the general values which are in students’ use. The most important conclusion resulting from the work is that students of non-public colleges perceive two basic types of attributes regarding a business school, that is practical and academic assets, yet they are most clearly governed by a more pragmatic than academic system of values and choose colleges which – beyond any doubt – offer the model of vocational teaching supported by practice.
 
REFERENCES (45)
1.
Age and Work, Choain, Dues, Braescu – Kerlan 2012: http://www.oecd.org/forum/oecd....
 
2.
Albert S., Whetten D. (1985), Organizational identity. In L.L. Cummings & B.M. Staw (Eds.), Research in organizational behaviour, Vol. 7, 263–295.
 
3.
Ashforth B.E. (2001), Role transitions in organisational life: An identity-based perspective. Mahwah, NJ: Lawrence Erlbaum Associates.
 
4.
Azoury N. M., Daou L. E., El Khoury C. M. (2013). University Image and its Relationship to Student Satisfaction: Case of the Holy Spirit University of Kaslik, Leban, Journal of Executive Education, Vol. 12, Iss. 1.
 
5.
Barney J. (1991), Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120.
 
6.
Customers of tomorrow. Insight and observations About generation Z. Grail Research 2011: http://www.slideshare.net/slid...#.
 
7.
Cwalina W. (2001), Generacja Y − ponury mit czy obiecująca rzeczywistość, [in:] T. Zasępa, Internet − fenomen społeczeństwa informacyjnego, Częstochowa, 54-58.
 
8.
Czarnecka M. (2012), Webinar, videocast, wiki, Personel i Zarządzanie, No. 7, 18-21.
 
9.
Diagnoza Społeczna 2013, Ed.. J. Czapiński, T. Panek, http://analizy.mpips.gov.pl/im....
 
10.
Druteikiene G. (2011), University Image: Essence, Meaning, Theoretical And Empirical Investigation, Global Conference on Business and Finance Proceedings 2011, Vol. 6, No. 2, 167-174.
 
11.
Duesterhaus A., Duesterhaus M. (2014), Attributes of successful university brands in the USA, Journal of Brand Strategy, Vol. 3, Iss. 2, 169-183.
 
12.
Fazlagić J. (2012), Kapitał intelektualny szkoły wyższej z perspektywy studentów: e mentor (e mentor), Issue: 3 (45), 77 85, www.ceeol.com.
 
13.
 
14.
Geryk M. (2012), Społeczna odpowiedzialność uczelni, Oficyna Wydawnicza SGH, Warszawa, 133–134.
 
15.
Geryk M. (2013), Złożoność procesów zarządzania instytucjami szkolnictwa wyższego i ich wpływ na kształtowanie wartości uczelni jako jednej z miar efektywności zarządzania, Zeszyty Naukowe Uniwersytetu Szczecińskiego, No. 786, 127-134.
 
16.
Henkel M. (2005), Academic identity and autonomy in a changing policy environment. Higher Education, 49, 155–176.
 
17.
Herbst M., Rok J. (2014), Equity in an Educational Boom: Lessons from the Expansion and Marketisation of Tertiary Schooling in Poland, European Journal of Education, Vol.49, No. 3 435-450.
 
18.
Herr P. (2008), Higher Education Institutional Brand Value in Transition: Measurement and Management Issues, EDUCAUSE, www.educause.edu.
 
19.
Hill T., Lewicki P. (2007), STATISTICS: Methods and Applications. Tulsa, OK.: StatSoft.
 
20.
Hosseini M.H., Naha R.F. (2012). Investigating Antecedents and Consequences of Open University Brand Image, International Journal of Academic Research Vol. 4. No. 4, 68-77.
 
21.
Enough? International Journal of Inclusive Education, Vol.19, No.3, 303-313.
 
22.
Iqbal M.J., Rasli A., Heng L.H., Tat H.H., Ali M.B.B., Hassa I. (2011), Knowledge Economy and University Performance, International Journal of Academic Research Vol. 3. No. 5, I Part.
 
23.
Kamińska A. (2015), Koncepcja modelu polityki informacyjnej uczelni publicznej w kontekście zrównoważonego zarządzania, Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie, t. 26, No. 1, 71-80.
 
24.
Katz J. (1998), Birth of a Digital Nation, http://www.wired.com/wired/arc....
 
25.
Kennedy G.J., & Tuckman B. W. (2013), An exploration into the influence of academic and social values, procrastination, and perceived school belongingness on academic performance. Social Psychology of Education, 16, 435 – 470. http://dx.doi.org/10.1007/s112....
 
26.
Lim G., Kim C.U. (2013), Who Has to Pay for Their Education? Evidence from European Tertiary Education, Educational Researcher, Vol. 42, No.4, 250-252.
 
27.
Lockwood R. C.; Hadd J. (2012), Building a Brand in Higher Education, GALLUP Business Journal, http://businessjournal.gallup.....
 
28.
Masey M.E. (1979), The People Puzzle: Understanding Yourself and Others. Reston, VA: Reston Publishing Co.
 
29.
Masłyk-Musiał E. (2012), Badanie wartości Politechniki Warszawskiej w kontekście strategicznym, Zarządzanie Zasobami Ludzkimi, No. 2, 109-124.
 
30.
Moosmayer D.C. (2012), A Model of Management Academics’ Intentions to Influence Values, Academy of Management Learning & Education, Vol. 11, No. 2, 155-172.
 
31.
Nieustannie podłączeni – pokolenie Z, http://trendfuture.wordpress.c....
 
32.
PARP, Foresight kadr nowoczesnej gospodarki, (2009). http://www.parp.gov.pl/files/7....
 
33.
Pawłowska B., Witkowska, J., Nieżurawski L. (2010), Nowoczesne koncepcje strategii orientacji na klienta, Wydawnictwo Naukowe PWN, Warszawa 2010.
 
34.
Ratajczak, S. (2012), Jakość kształcenia w szkołach wyższych w perspektywie interesariuszy, Dąbrowa Górnicza: Wyższa Szkoła Biznesu w Dąbrowie Górniczej.
 
35.
Rao, H. (1994), The social construction of reputation: Certification contests, legitimation, and the survival of organizations in the American automobile industry: 1895-1912. Strategic Management Journal, 15, 29–44.
 
36.
Sojkin B., Bartkowiak P., Skuza, A. (2015), Changes in Students’ Choice Determinants in Poland: A Comparative Study of Tertiary Business Education between 2008 and 2013, Higher Education: The International Journal of Higher Education and Educational Planning, Vol.69, No.2, 209-224.
 
37.
Sojkin B., Bartkowiak, P., Skuza A. (2012), Determinants of higher education choices and student satisfaction: the case of Poland. Higher Education. Vol. 63 Issue 5, 565-581.
 
38.
Stanley T., (2013), Bridging the Gap between Tertiary Education and Work: Situated Learning in Accountancy. Issues in Accounting Education. Vol. 28 Iss. 4, 779-799.
 
39.
Sung M., Yang S.U., (2008), Toward the model of university image: The influence of brand personality, external prestige, and reputation. Journal of Public Relations Research, Vol. 20, 357-376.
 
40.
Szwacka-Mokrzycka J., Abutalibov R. (2014), Reating The Image Of The University, Acta Scientiarum Polonorum. Oeconomia, 3 (4) 2014, 169–179.
 
41.
Tait K., (2009), Reflecting on How to Optimize Tertiary Student Learning through the Use of Work Based Learning within Inclusive Education Courses, International Journal of Teaching and Learning in Higher Education, Vol. 20, No. 2, 192-197.
 
42.
Tapscott, D. (1998), Growing Up Digital: The Rise of the Net Generation, McGraw-Hill, New York.
 
43.
Vránová, Š. (2010), Problems Faced by Tertiary Education Graduates in the Labour Market in the Czech Republic. Proceedings of the European Conference on Management, Leadership & Governance, 421-426.
 
44.
Wintera, R. P.; O’Donohue, W. (2012), Academic identity tensions in the public university: which values really matter?, Journal of Higher Education Policy and Management, Vol. 34, No. 6, 565–573.
 
45.
Woodall, T; Hiller, A; Resnick, S. (2014), Making sense of higher education: students as consumers and the value of the university experience, Studies in Higher Education, 39, No. 1, 48-67.
 
eISSN:2299-193X
ISSN:1429-9321 (1997-2019)
Journals System - logo
Scroll to top