Corporate social responsibility level – theoretical approach
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Wrocław University of Economics
Online publication date: 2014-06-27
Management 2014;18(1):34-42
The paper presents a theoretical method for assessing the level of corporate social responsibility (CSR) using original concept of CSR continuum model (CSR CM). The CSR CM constitutes from two main parameters: the institutional level of CSR and the CSR area. Theoretical background for the institutional levels is the CMM concept. The identified areas of the CSR CM consist of such as: employees, customers, suppliers, local community and natural environment.
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