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Strategic orientations of the organization - entrepreneurial, market and organizational learning
1
Poznań University of Economics and Business, Poland
Online publication date: 2019-06-13
Management 2019;23(1):7–19
KEYWORDS
strategic orientationsentrepreneurial orientationmarket orientationsorganisational learning orientation
JEL CLASSIFICATION CODES
L21
L22
L25
ABSTRACT
The underlying assumption of this study is that it is possible to define some principles of strategic management. These principles, called strategic orientations, influence and direct the activities of an organisation and are intended to ensure its viability and superior performance. So far, studies into strategic orientations that set out to explain different levels of organisational performance prove that each type of strategic orientation can have a positive impact on business performance.
The purpose of this study is to discuss the key aspects of the three strategic orientations - entrepreneurial, market and organizational learning, outlining the relationship between them and the consequences of their choice on the development of the organization. In addressing entrepreneurial, market and learning orientations, the study has described some of the relationships between orientations and their effect on organisational performance. This has allowed us to identify areas of future studies on strategic orientations – that is to say, their integration, the effect of their configurations on organisational performance in different environments, and internal factors underlying strategic orientations.
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